pokimane went vtuber https://www.twitch.tv/pokimane

By a million miles she's the biggest streamer (at least in the USA) to have tried this & it's kind of groundbreaking. tbh I think we're going to see this a lot more. The weight of being a public figure online is crushing, having something to hide behind makes total sense. Branded avatars have potential even beyond the brand of the actual creator. There are tons of super practical reasons for more creators to at least start experimenting with this

A screenshot of pokimane streaming as a digital avatar